{"id":846,"date":"2023-04-05T13:38:01","date_gmt":"2023-04-05T13:38:01","guid":{"rendered":"https:\/\/www.marlenehaindl.com\/?page_id=846"},"modified":"2025-12-21T19:47:40","modified_gmt":"2025-12-21T19:47:40","slug":"vorwerk-work-project","status":"publish","type":"page","link":"https:\/\/www.marlenehaindl.com\/?page_id=846","title":{"rendered":"VORWERK | WORK PROJECT"},"content":{"rendered":"\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VOR_the-brand_entrance_area\" src=\"https:\/\/player.vimeo.com\/video\/1148452406?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-text-color has-tertiary-color has-alpha-channel-opacity has-tertiary-background-color has-background is-style-wide\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:75% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-21-at-18.16.28-1024x576.png\" alt=\"\" class=\"wp-image-1350 size-full\" srcset=\"https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-21-at-18.16.28-1024x576.png 1024w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-21-at-18.16.28-300x169.png 300w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-21-at-18.16.28-768x432.png 768w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-21-at-18.16.28-1536x864.png 1536w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-21-at-18.16.28-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">In the beginning of my time at Serviceplan we pitched for renowned german household brand &#8220;Vorwerk&#8221; which we won. The wanted a redesign of their brand which felt fitting to their high quality, versatile products Thermomix, Kobold &amp; Temial as well as for the main brand Vorwerk. <\/p>\n\n\n\n<p class=\"has-small-font-size\">This project was by far the most in-depth redesign I had the chance to be a part of. We designed not only the basic elements. Throughout our partnership we created guidelines for motion design, UI elements, marketing assets, social media, photography\/video shootings etc. Looking back I realise how much I&#8217;ve learned while working on this client. <\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-text-color has-tertiary-color has-alpha-channel-opacity has-tertiary-background-color has-background\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 75%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">The Basic Elements were our starting point for all assets that came after. Especially the &#8220;Ergonomic Atomic Design&#8221;-Principle was essential for future designs.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design-1024x485.png\" alt=\"\" class=\"wp-image-1369 size-full\" srcset=\"https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design-1024x485.png 1024w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design-300x142.png 300w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design-768x364.png 768w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design-1536x728.png 1536w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design-2048x971.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-text-color has-tertiary-color has-alpha-channel-opacity has-tertiary-background-color has-background\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design2-1-1024x488.png\" alt=\"\" class=\"wp-image-1377\" srcset=\"https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design2-1-1024x488.png 1024w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design2-1-300x143.png 300w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design2-1-768x366.png 768w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design2-1-1536x732.png 1536w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design2-1-2048x976.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-text-color has-tertiary-color has-alpha-channel-opacity has-tertiary-background-color has-background\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile\" style=\"grid-template-columns:75% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"340\" src=\"https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design3-1024x340.png\" alt=\"\" class=\"wp-image-1379 size-full\" srcset=\"https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design3-1024x340.png 1024w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design3-300x100.png 300w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design3-768x255.png 768w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design3-1536x510.png 1536w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design3-2048x680.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">I was also involved in developing icons which later won the reddot design award in 2019. <\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-text-color has-tertiary-color has-alpha-channel-opacity has-tertiary-background-color has-background\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vorwerk_Brand-in-motion_EntranceArea_MainComposition\" src=\"https:\/\/player.vimeo.com\/video\/1148480902?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-text-color has-tertiary-color has-alpha-channel-opacity has-tertiary-background-color has-background\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"365\" src=\"https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design5-1024x365.png\" alt=\"\" class=\"wp-image-1381\" srcset=\"https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design5-1024x365.png 1024w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design5-300x107.png 300w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design5-768x274.png 768w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design5-1536x547.png 1536w, https:\/\/www.marlenehaindl.com\/wp-content\/uploads\/2025\/12\/Vorwerk-Graphic-Design5-2048x730.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-text-color has-tertiary-color has-alpha-channel-opacity has-tertiary-background-color has-background\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VW_TM_Packaging_shorter\" src=\"https:\/\/player.vimeo.com\/video\/1148476651?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the beginning of my time at Serviceplan we pitched for renowned german household brand &#8220;Vorwerk&#8221; which we won. The wanted a redesign of their brand which felt fitting to their high quality, versatile products Thermomix, Kobold &amp; Temial as well as for the main brand Vorwerk. This project was by far the most in-depth [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":195,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-846","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/pages\/846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=846"}],"version-history":[{"count":14,"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/pages\/846\/revisions"}],"predecessor-version":[{"id":1382,"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/pages\/846\/revisions\/1382"}],"up":[{"embeddable":true,"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/pages\/195"}],"wp:attachment":[{"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}