{"id":853,"date":"2023-04-05T13:56:10","date_gmt":"2023-04-05T13:56:10","guid":{"rendered":"https:\/\/www.marlenehaindl.com\/?page_id=853"},"modified":"2023-04-06T12:34:06","modified_gmt":"2023-04-06T12:34:06","slug":"zdf-work-project","status":"publish","type":"page","link":"https:\/\/www.marlenehaindl.com\/?page_id=853","title":{"rendered":"ZDF | WORK PROJECT"},"content":{"rendered":"\n
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ZDF is the second largest TV stations in Germany and also popular in the german-speaking countries. At Serviceplan Munich I had the pleasure of contributing to the Redesign of the off-air promotion which was developed in collaboration with another agency. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Old design<\/h6>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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New design<\/h6>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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The Redesign explained<\/h6>\n\n\n\n

The most prominent feature of the updated design is the different usage of the promotion-circle. Designers can either choose from an orange gradient circle behind the protagonist or a so-called colour-picking circle that can be placed in front or behind the motif. In addition, the circle can be placed much more flexible, it only needs to be a minimum size. The headlines are placed in all-caps and left-justified – with the exception of format logos that are designed to be centred, then also the rest of the text changes. <\/p>\n<\/div>\n\n\n\n

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ZDF is the second largest TV stations in Germany and also popular in the german-speaking countries. At Serviceplan Munich I had the pleasure of contributing to the Redesign of the off-air promotion which was developed in collaboration with another agency. Old design New design The Redesign explained The most prominent feature of the updated design […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":195,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-853","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/pages\/853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=853"}],"version-history":[{"count":10,"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/pages\/853\/revisions"}],"predecessor-version":[{"id":1012,"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/pages\/853\/revisions\/1012"}],"up":[{"embeddable":true,"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=\/wp\/v2\/pages\/195"}],"wp:attachment":[{"href":"https:\/\/www.marlenehaindl.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}