In the beginning of my time at Serviceplan we pitched for renowned german household brand “Vorwerk” which we won. The wanted a redesign of their brand which felt fitting to their high quality, versatile products Thermomix, Kobold & Temial as well as for the main brand Vorwerk.
This project was by far the most in-depth redesign I had the chance to be a part of. We designed not only the basic elements. Throughout our partnership we created guidelines for motion design, UI elements, marketing assets, social media, photography/video shootings etc. Looking back I realise how much I’ve learned while working on this client.
The Basic Elements were our starting point for all assets that came after. Especially the “Ergonomic Atomic Design”-Principle was essential for future designs.
I was also involved in developing icons which later won the reddot design award in 2019.
